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Master data management
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Master data management and digital transformation

How effective master data management drives digital transformation

Effective master data management is essential for today's business processes, where data is crucial to a company's value chain. Master data serves as the fundamental building blocks for all operational processes and directly influences the quality and efficiency of decisions and processes. As organizations increasingly embrace digital transformation, it is clear that master data management plays a fundamental role in successfully managing these changes.

Navigating the data jungle: Why effective master data management is the key to success

What is master data management?

Master data management is a method for determining and managing a company's most important data. Effective master data management offers numerous advantages for companies. It improves data quality, increases transparency, boosts operational efficiency, enables cost savings and facilitates compliance with regulations. Overall, it helps to strengthen competitiveness and create a solid foundation for informed decision-making.

Why is effective master data management so important?

Poor master data quality can put a company at a disadvantage in several respects. On the one hand, the lack of data consistency can impair transparency within the company and thus jeopardize effective management, while on the other hand it can slow down operational processes, as additional manual interventions and steps may be required. In addition, regulatory requirements, such as in the area of ESG, can only be implemented with considerable effort if the master data is not of high quality. It is therefore crucial that companies carefully maintain and manage their master data to ensure both internal efficiency and compliance with external regulations.

How does effective master data management support business processes?

Integrated master data management is essential for companies to standardize their processes and manage data structures centrally. It aims to create a unified perspective on data and minimize inconsistencies, which ultimately leads to an improvement in data quality. By standardizing processes and managing data centrally, companies can reduce bottlenecks and improve their responsiveness to customer requests. At the same time, effective master data management helps to increase productivity by avoiding potential costs that could arise from error corrections, manual rework or legal consequences. It also facilitates the integration and use of data across different areas of the business, leading to faster decision-making and improved collaboration between departments. Process automation is simplified as companies can access high-quality, consistent data, which in turn minimizes errors and redundancies. This increase in efficiency helps to reduce operating costs and increase overall productivity. Centralized master data management allows companies to better control and manage their data, which in turn leads to better use and analysis of that data.

Optimization potential in master data management

Avoidance of compliance risks

Compliance with legal regulations and industry-specific standards is crucial for companies. Especially in the context of regulatory requirements such as ESG (Environmental, Social, Governance), incomplete and inaccurate master data can prevent companies from effectively complying with these regulations. This poses significant risks in terms of legal issues, fines and reputational damage. Reliable data quality through validation processes and data cleansing is therefore essential to minimize compliance risks and ensure that companies can meet the increasing requirements in the area of sustainability and corporate governance. Documented processes also play a crucial role in this. They help to ensure that data is recorded, validated, updated and archived in a consistent manner. They also enable better traceability and verifiability, which is essential for meeting compliance requirements.

Increased master data quality

The quality of master data has a direct impact on decision-making in an organization and leads to better business decisions. If data is incomplete or unreliable, managers can draw the wrong conclusions or overlook important trends. This can lead to sub-optimal strategic decisions that can affect the company's long-term competitiveness. For example, inaccurate customer or product data could lead to incorrect sales forecasts, which distorts the assessment of the company's performance. Insufficient information about stock levels can lead to misjudgements and cause over- or understocking, which affects costs and customer satisfaction.

IT cost savings

Poor master data can lead to considerable financial burdens. Companies have to use additional resources to correct errors, clean up data or fill in missing information. These additional costs can affect various areas such as marketing, sales, customer service and logistics and impact the company's profitability.

Loss of business opportunities

Companies may miss out on valuable business opportunities if they do not have accurate and complete master data. As a result, they may not be able to identify market opportunities in time, address potential customers effectively or adapt their products and services appropriately to market needs. By improving data quality, companies can strengthen their competitive position and promote long-term growth.

WTS Advisory consulting approach

In all our ERP projects, master data is an essential component for the success of the project. We ensure that the implementation and management of master data meets the highest quality standards and is closely aligned with the company's business objectives and compliance requirements.

In our ERP projects, we pay particular attention to ensuring that master data processes are clearly documented and standardized. This ensures that data is recorded, validated, updated and archived in a consistent manner. This not only helps to minimize errors and inconsistencies, but also makes it easier to adhere to compliance guidelines and regulations.

Our goal is to help our customers to effectively manage and use their master data in order to optimize their business processes, improve their compliance and ultimately ensure the success of their projects.

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